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Investors Series: Part 1 - The Assumptions We Can No Longer Afford

  • blairsheppard1
  • Sep 8, 2025
  • 3 min read

 


“We run carelessly to the precipice, after we have put something before us that prevents us from seeing it.”

— Blaise Pascal


I’ve built a friendship with someone whose mind is as sharp as it is skeptical. He writes AI code for fun, leads global operations in financial services, and has a strategist’s instinct for seeing around corners. Our bond grew from a shared sense that something fundamental in the world isn’t working—and that we need to reassess the assumptions we’ve long taken for granted.

Recently, while discussing the ideas in my upcoming book, he stopped me mid-sentence and asked, with rare intensity:

“Wait. Are you saying the basic assumptions we’ve used to run the world no longer apply?”

My answer: “Yes. Isn’t it obvious?”

That moment crystallized years of conversation. We’ve watched as industries, governments, and institutions are reshaped—sometimes violently—by forces that feel both overwhelming and inevitable. These aren’t isolated disruptions. They’re converging into a single, relentless tidal wave.

Four Forces, One Tidal Wave

Five years ago, I wrote Ten Years to Midnight to warn of four global trends:

• Climate change

• Demographic shifts

• A fractured world

• Technological disruption

Back then, they felt like separate earthquakes. Today, they’ve merged into a singular force—affecting every region, every sector, every person. The scaffolding we built over the last eighty years to support progress is buckling. Reinvention isn’t optional. It’s existential.

The Financial World’s Fault Lines

My friend works in financial services, so we explored how these trends are upending long-held beliefs in his field. Four assumptions stood out as no longer valid:

1. Uncorrelated Risk Is a Myth

Classic portfolio theory relies on diversification to manage risk. But today’s threats—climate, geopolitics, tech—are deeply intertwined. Risk is no longer isolated. It’s systemic. Therefore, truly uncorrelated risk will be increasingly difficult to find.

2. Uncertainty Is a Distraction

We know the risks: floods, fires, AI job loss, conflict, workforce limitations. What we don’t know is when they’ll strike. Obsessing over uncertainty delays action. The impact of the trends is so profound and their certainty so obvious they should take the vast majority of our attention. In a world where known change was less obvious and less profound, managing uncertainty mattered. Today, the impact of technology, climate, demography and a fractured world is so great, everything else pales. Bet the trend and manage uncertainty.

3. Comparative Advantage Is Obsolete

Global trade once thrived on specialization at the nation state level, let each nation or region do what it does best. This model permitted, barring trasnportation costs and natural disasters, maximal efficiency at a global level. But in an unstable world, nations can’t rely on others for critical resources. COVID, conflict and critical material shortages, such as rare earth, proved that. This growing need for self-sufficiency makes it extremely difficult to execute upon the logic of comparative advantage. Refocus investment on building strategic capability within a country or region.

4. Passive Investment Is Dangerous

Value is being destroyed in real time. Passive strategies won’t protect portfolios. Only proactive, future-focused investment can. Understand the impact of the trends upon the industry you are investing, the firms with strategies based upon those trends and proven executional capacity before investing.


These aren’t just financial insights. They’re a wake-up call for every domain—business, government, education, even personal belief systems. The processes and assumptions that once served us well may now be holding us back.


Principle 1: Understand the Trends. If you study the trends we are confronting deeply, you will learn how the assumptions guiding your investments are flawed, how the value of your investments is being destroyed in real time, how your purpose should change to adapt to new circumstances and where real opportunities for creating value lie.

 


 


 


 



 
 
 

2 Comments


Rüdiger Röhrig
Rüdiger Röhrig
Sep 09, 2025

Blair, thank you for opening this series with such clarity. The way you unpack the four assumptions – from the myth of uncorrelated risk to the danger of passivity – captures the structural fragility in finance today. What I especially appreciate is your insistence that these are no longer isolated risks, but systemic ones. That framing resonates deeply.

Reading your piece, I found myself thinking about the larger backdrop: the assumptions that don’t just shape financial products or portfolio strategies, but our collective definition of success. For decades, finance has been the central mechanism through which societies allocate resources toward what they believe matters. If those underlying assumptions are shifting, then the question isn’t only “how do we diversify differently?”…

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Blair Sheppard
Blair Sheppard
Sep 09, 2025
Replying to

Rüdiger Röhrig yes. There are the purely instrumental considerations and also a need to understand the cost of the resources we have been taking for granted. It has been historically difficult to have those included in any investment analysis, but more and more those costs are actually being born by investors. Environmental interests and investor interest are increasingly aligned. Consider one example 68% of the world’s wealth is in real estate and much of that wealth sits near a coastline. As this property confronts increasing stress, inability to insure and departures by those who can afford it, a massive amount of that value is destroyed. Trillions and trillions of dollars.

So, assumptions about success are some of the most important…

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